Acuity Brands Bluetooth tracking infrastructure

Also written as: Acuity Brands' Bluetooth tracking infrastructure · the infrastructure · the system

Involved in

• Target is deploying Acuity Brands' Bluetooth tracking infrastructure to monitor physical customer movements.

• The company claims the technology is for inventory or employee tracking.

• This transforms a trip to the store into a continuous, unconsented data-extraction event.

• The system builds granular spatial profiles of individual customers.

• Physical tracking empowers corporations to dynamically charge consumers the absolute maximum an algorithm predicts they will tolerate.

• The system tracks a shopper's exact path without requiring an app download or explicit consent.

Statements attributed to it

Nothing in the record is attributed to this entity as a speaker.

Origin: first recognised while reading Target Tests Acuity In-Store Bluetooth Tracking — And The Infrastructure Behind The "Surveillance Pricing" Epidemic · 2026-09-29 02:30